AI-powered Modular Incentive Layer
Mission
Fueling Web3 mass adoption with an AI-driven credit network.
What is TBOOK
TBook is a modular middleware that makes it more efficient for on-chain applications to interact with their users. We do this by operating two mutually reinforcing products:
An incentive layer that helps applications mobilize users to complete high-value actions in return for a reward;
The WISE credit score that offers applications a snapshot of a user’s value based on both on and off-chain metrics that include assets, social influence and contributions to their communities.
Our Vision of “Always-On” Attestation
All Web3 projects leverage their users to grow. Users help promote projects on social media, provide valuable feedback on important decisions and even stake their own assets to help kickstart a project. However, despite the fact that user contributions are vital to fuel early growth, many project teams lack a holistic picture of who their users really are. Are they active members of your project community or passive “farmers” seeking easy rewards? Are they staking assets to support yours or other similar projects? If not, do they even possess the assets to do so? Or are these “users” actually just one user operating multiple addresses?
Reward systems partially address this problem. When users complete tasks to receive rewards, in addition to the intrinsic value of the completed task itself, projects also gain a sense of which users are “active”. But these information “touchpoints” are often few and far between. If a project ceases to create task-based opportunities to earn rewards, they no longer receive any information feedback about their users.
Today, most reward systems are straightforward and finite - i.e. complete a task; receive a reward. Within these systems, user engagement is often characterized by direct responses to an incentive, but rarely beyond that. Sometimes, this is enough. For example, retweet this on X is a straightforward and finite action; there isn’t much for a user to do after the action is completed. However, user engagement can be more than this. Beyond simple tasks, projects should seek out deeper and enduring relationships with (at least some of) their users. This requires tracking and rewarding in real-time “always-on” behaviors in addition to “one-and-done” tasks.
Tbook envisions a future where all Web3 users could opt-in to have a selection of their on and off-chain, cross-chain and cross-platform actions tracked, attested and attributed to a single identity. Attestation would occur every time a user actively completed a task, but also passively – like the background humming of a fine-tuned engine – as users went about their everyday Web3 lives. Now, a project could gauge how many times a user viewed or commented on their Telegram, and how often those comments were liked. Or instead, a project could evaluate the impact of these comments - did they offer meaningful input or were they just one word replies? Similarly, users would be recognized – and rewarded – for the sum of all their actions, not simply the explicit ones. Reward farming would only get users so far, anything beyond that would require active and ongoing contribution.
Although tracking user behavior helps paint a more comprehensive picture of a user’s “value”, protecting user privacy is also imperative to our vision. Therefore, as user behavior is tracked, it is captured within a numerical proxy – our WISE credit score [add link to WISE Credit Score Algorithm] which is “always on” and updated in real-time. Only users can see how their actions influence their credit score; everybody else can only see the top-line number and a summary of its key underlying drivers.
Operating Metrics
TBook has established partnerships with various public blockchains and industrial infrastructures. These partners are reputable blockchains, web3 infrastructures, gaming, DePin, and payment projects. Our current partners include TON, Artela, GoPlus, GameBuild, Everpay, AIOZ.
Within less than a year, Tbook has demonstrated strong growth:
1,630,982 incentive passport minted
4,531,162 credentials verified
3,097,358 rewards claimed
The Future of Incentivization
Today, TBook partners with leading public blockchains and projects to establish industrial standards to transform on-chain incentivization, including the standard for WISE Credit Network, industrial incentive schemes and on-chain attestation.
Ultimately, we believe that our vision for how projects and users will design and participate in rewards-based systems will be rooted in fundamental infrastructure for the Web3 industry.
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