# How to Launch an SBT on TON?

## Introduction

This guide is tailored to help projects on TON quickly know about and effectively use **TBook** to launch and distribute **Soulbound Tokens (SBTs)**..

With this doc, you’ll be able to:

* Create Social SBTs, DeFi SBTs, and Custom SBTs that recognize and incentivize your users’ contributions to your project and community.
* Set up verification rules to recognize who can claim your SBTs.
* Access user participation data to support your community growth, operations, and incentive planning.
* Design a better user engagement experience and build a long-term incentive and reputation system that’s fully aligned with your goals.

## Audience

This guide is intended for projects building on TON who seek to enhance user engagement and contribution through **TBook**. It is particularly suited for web3 buidlers in **operations, marketing, community, and product management**.

By leveraging this guide, you will be better equipped to design effective SBT-based incentive mechanisms and develop a more sustainable user growth strategy aligned with your project’s goals.


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